Date Published: 1 January 1970
It's time to get your business prepared for the busy season ahead. Whether you’re a high street retailer, online retailer, manufacturer or supplier, the key to success this Christmas is to reap the rewards of the most important shopping dates before the year is over. Stock up and arrange the fast delivery of goods to suppliers and customers well in advance for the big shopping events this year and in the new year.
We’ve put together this handy countdown clock to help businesses keep an eye on some of the most important dates of the year for businesses.
According to Australia Post - 2019 Industry eCommerce Report - Inside Online Shopping the five weeks from 11 November to 15 December accounted for almost 15% of all e-commerce transactions. The peak for this period was Black Friday / Cyber Monday, which was the biggest online shopping week in Australia’s history, recording strong growth of over 28% YOY.
Countdown to Christmas is also about looking forward to shutting down for a few days and spending valuable time with family and friends over
the festive season.
Have you ever wondered what the busiest shopping day of the year is? Surprisingly it's after Christmas, in recent years the 28th December has typically been the busiest shopping day of the year for retailers, with consumers looking to bag a bargain after boxing day.
The second busiest shopping day of the year will be the 19th Dec, which is the last Saturday before Christmas, where all those last-minute shoppers frantically blow the budget having left everything to the last minute.
27th December is the third busiest shopping day with eagle-eyed shoppers looking to get first sight of post Xmas sales.
In recent years Black Friday & Cyber Monday has caught the attention of retailers and shoppers. Surprisingly Black Friday is not recorded to be the busiest shopping day, it is actually 8th busiest shopping day of the year. Some savvy shoppers wait all year round for these dates to reserve expensive items such as TV's, laptops or designer clothing, in the hope it will on sale at rock bottom prices on these dates. Whether it’s true or all hype, no doubt there are bargains to be had and businesses can reap the rewards of a reportedly slow year so far.
Finally, there’s New Year 2021, the countdown to a brand-new year where we’ll look back on the previous year’s achievements and have our
sights set on the next 12 months to do it all over again. For retailers, it's a chance to kick start the year with enticing January sales
and healthy profits.